Because Bing was launched only six months ago

"Don't be Evil"... Although became a true "World Company", the firm Google persists in wanting to believe that it is inherently "nice". The Californian company adopted its famous motto in 2004 to send a subliminal message to its millions of fans: "Google is the empire of the property against Microsoft the evil empire! However, a great symbolic reversal, the Internet giant is now becoming the big bad wolf, in place of the giant of the software which would become almost sympathetic. In the eyes of the press including.

Take this "deal" between Microsoft and News Corp Internet history revealed this weekend by the Anglo-Saxon press: if negotiations are successful, the number one global computing pay a royalty to Rupert Murdoch group to have the right to index the content of his papers on its Bing search engine. In return, News Corp prohibit now Google put on-line articles produced by its major newspapers as the "Wall Street Journal", the "Times" or "Sun"... This looks like an anti-Google sainte-alliance between two bad losers who are concerned about the dominance that has the star of the Internet traffic search engines and online advertising market. And can we escape from Google to come to terms with "the devil" for Microsoft, think some But it is perhaps also a great hope for the now exhausted press: for the first time, a great actor of the new world of the Internet would be willing to pay a survivor of the era Gutenberg to distribute his articles online....

What is still refuses stubbornly to Google! Despite its huge profits ($ 4.2 billion in 2008 to 21.7 billion turnover), the Mountain View Group reverse to the newspapers he operated yet content on Google News. Even though it is a very lucrative advertising business by reselling the hearing generated by avid users of info to advertisers through its famous sponsored links. Google read to the press: "what you complain I bring you my traffic you can monetize the... "In fact every minute, the turbo engine would send 100,000 Internet users to information sites. And in his great generosity, Google now offers in the newspapers of the micro-payment tools to do their small business... But most users fully converted to free culture, are unwilling to pay to see. Then the true risk to Google, is sawing the branch on which it sits letting die the newspapers that he himself deprived of advertising revenue...

However, a deal between Microsoft, the only player likely to compete with Google, and Murdoch, the last "Citizen Kane", could change the equation. Previously only securities professional or economic (such as the "Wall Street Journal" or "Les echos") have managed to develop a pay strategy Internet marketing Nouveau their high value-added information. In the same way that they have managed to maintain their dissemination paper. For others, it is much more difficult. Then, exit the sterile debate on the fact to pay or not to the user section that he wants to read on the Internet. Now, it is search engine that would indirectly fund the production of news and articles by contributing to the income of newspapers. Finally, a start of "business model" Internet for a press completely disorientated by the erosion of its readership paper (-7 on average this year) and the collapse of its advertising revenues (-25).

Course, top of mistrust, the digital ogre of the years 2000 did not yet supplanted the computer Leviathan of the 1990s. The popularity of Google rating is even at its Summit in the heart of Internet users: in 2008, the Internet company to store on top of the 100 most popular brands Brandz ranking in the United States, GE and Microsoft... And for good reason: we all Internet users, search gives free access to the world digitized by "organizing information". Every day, thousands of newspapers, radio, television and Internet sites flow of terabytes of information on the Web. Fortunately, there is Google to do sorting in this ocean of words and we serve the news on a shelf: all articles on Internet by all editors of the world in all languages are routinely indexed by robots "crawlers", and then stored on its tens of thousands of servers, before us be returned in a fraction of a second with the algorithm invented by Sergei Brin and Larry Page there are more than ten years While they were still students at Stanford.

Only this, now there is also Bing which turns everything as well when it comes to search for info on the Web. And the Microsoft engine mounts in regime: in October according to Comscore, the market share of Bing in the Internet search to approach 10 in the United States. It is a real performance. Because Bing was launched only six months ago. Of course, Google retains always 65 of the research across the Atlantic and even almost 90 in France. But "Times they are changin' '"... Then if he does not want to make Microsoft the "nice" of history, Google may have to revise its copy. Reversing more than an alms to those who feed by their contents its formidable "cash-machine". How many This is the question. Everything will depend on the outcome of negotiations between Murdoch and Microsoft. If the latter are successful. In fine, everyone may have had interest to be a little more "gentle" with the press. Otherwise there is soon more many newspapers to tell such stories.