"Nokia is back". The message that the leaders of the leading manufacturer of mobile phones in the world were required to pass yesterday held in three words. Hypnotizes Four days after the eviction of the Olli-Pekka Kallasvuo, replaced pattern from next week by Stephen Elop, a defector from Microsoft, the Finnish group brought together 3,000 people in London - operators, analysts, vendors, partners and developers - to unveil a new strategy in the "smartphones".
It is indeed the heel of Achille de Nokia for three years, the company is facing fierce competition from Apple and Google. This counterattack is a new version of Symbian, the Nokia operating system. He previously accused of being little ergonomic and complicated for application developers, has been reviewed thoroughly. Symbian3 is more efficient, easier to use and more intuitive.
But the great challenge of Nokia will be to appeal to application developers, more inclined to work on the iPhone of Apple and Google Android platform. More than 50,000 and Ovi Store, Nokia has over 220,000 applications available, Android App Store... about 6,000. The effort has therefore focused on this point. "Fragmentation has been reduced", explains Purmina Kochikar, Vice President responsible for developers. Now on Symbian3, developers have access to all the "smartphones" Symbian. "This new version reduced by 70 the number of lines of code to develop an application", said the officer. Ovi Store, shop online, has been reviewed and it is now possible to purchase an application and pay via invoice for its operator. It is an opening of the group to try to coax the operators, got excited because all purchases on iPhone through iTune. "Two out of three applications are billed via the operator", according to Purmina Kochikar.
50 million equipped with mobile
Symbian3 will equip a family of "smartphones", the N8 is the "high end" model It will be sold by 100 operators around the world, including the three French - Orange, SFR and Bouygues Telecom - to mid-October. Three other phones was shown yesterday, all with Ovi Maps, Nokia navigation system, available free of charge. Niklas Savander, Nokia services pattern, has indicated that it intends to sell 50 million of "smartphones" equipped with Symbian3.
He acknowledged that "Nokia is in a complicated transition period", but immediately added: "We will not excuse us not be Apple, Google or Samsung." "We are Nokia, and we have 1.3 billion customers in the world", he reminded all those who bury a little too quickly, to taste, the Finnish giant. No question, therefore, for Nokia "to focus on a single model." "This leads inevitably to compromise on the quality of the camera or the browser". Apple and its iPhone will be able to recognize in this reflection. "We will continue to provide access to the mobile Internet to each according to its needs," it is defended Niklas Savander, recalling the passage that group sold 260,000 "smartphones" per day.
This will be sufficient to replace Nokia in the race In any case, it is an attempt to again increase the average sale price of "smartphones" House. The latter is today close to 143 euros, well below the iPhone or the BlackBerry.
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