There can belatent demand at the retail level, at the wholesale level, the manufacturinglevel, and the raw materials level (the P.I.E. of higher levels of the valuechain being always smaller than the P.I.E. of levels at lower levels of the samevalue chain, assuming all levels maintain minimum profitability). In fact, latent demand can be lower either loweror higher than actual sales if a market is inefficient (i.e., not representativeof relatively competitive levels). 
Inefficiencies arise from a number offactors, including the lack of international openness, cultural barriers toconsumption, regulations, and cartel-like behavior on the part of firms. Ingeneral, however, latent demand is typically larger than actual sales in acountry market. For reasons discussed later, this report does not consider the notion of "unitquantities", only total latent revenues (i.e., a calculation of price timesquantity is never made, though one is implied) The units used in this reportare U.S. dollars not adjusted for inflation (i.e., the figures incorporateinflationary trends) and not adjusted for future dynamics in exchange rates. Ifinflation rates or exchange rates vary in a substantial way compared to recentexperience, actually sales can also exceed latent demand (when expressed in U.S.dollars, not adjusted for inflation). On the other hand, latent demand can betypically higher than actual sales as there are often distributioninefficiencies that reduce actual sales below the level of latent demand.

As mentioned in the introduction, this study is strategic in nature, taking anaggregate and long-run view, irrespective of the players or products involved.If fact, all the current products or services on the market can cease to existin their present form (i.e., at a brand-, R&D specification, or corporate-imagelevel) and all the players can be replaced by other firms (i.e., via exits,entries, mergers, bankruptcies, etc.), and there will still be an internationallatent demand for mobile data services at the aggregate level. Product andservice offering details, and the actual identity of the players involved, whileimportant for certain issues, are relatively unimportant for estimates of latentdemand. For more information visit http:// WoodSenior Fax from USA: 646-607-1907Fax from rest of the world: 353-1-481-1716 Copyright Business Wire 2009. As much as coaches preach team effort, some wins (and losses) come down to the effort one player puts into a game.My favorite example, and possibly the most famous, is, appropriately, from a bowl. Vince Young compiled 467 yards by himself against the Trojans' defense, and topped it all off with the scamper.Individual efforts like Young's could power teams to bowl wins this year. I've compiled a list of 10 players who have taken games onto their shoulders, and whose play will likely determine their team's fate in the postseason.Enjoy..
Luke Kuechly, Boston College's freshman middle linebacker, finished the year second in the nation in tackles. His Eagles just got word that USC running back Joe McKnight will miss the Emerald Bowl this Saturday.The goal of shutting down USC's running game and forcing Matt Barkley to make better decisions just got a little more doable.Kuechly's talents in coverage will now be tested, particularly on all those play-action square-ins and shallow crossing routes the USC playcallers use so much.If Kuechly and the back seven can force a few turnovers and help with field position, it could help Boston College score what, in any other year, would be a monumental upset, at least from a non-conference perspective.. When he was goodthe narrow victory over Oklahoma, the so-so effort against South Floridathe Canes survived.And when he was offthe flattening against Virginia Tech, the interception-prone losses to UNC and ClemsonMiami couldn't last.Wisconsin will bring the pressure with the help of O'Brien Schofield, the impact player for this game in an alternate-universe Bleacher Report. Schofield is a demon at the DE/OLB spot and can play in coverage on zone blitzes as well as he brings the heat.If Harris can step up, keep the interceptions to a minimum (he leads the ACC currently), and get back some of the magic from earlier in the season, his efforts could put a more satisfying conclusion on a season free-falling from its early, lofty heights..